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BackService

Data-driven social storytelling that blends content, community, and growth experiments.

SNS Strategy & Creative

We plan channels, ship content systems, and run experiments so your brand shows up consistently and measurably.

Content velocity

2-4 posts/week

Reusable templates + backlog

Experiment pace

Bi-weekly

A/Bs on hooks, formats, CTAs

Attribution

Full funnel

UTMs, pixels, CRM sync

Channel strategy, content engines, and opsInfluencer programs and collaboration frameworksCampaign analytics, experimentation, and lift

What you get

Outcomes we anchor every engagement to.

Clear measures of success up front-so we design workstreams, checkpoints, and KPIs that prove value early and often.

Clear positioning

Narratives and messaging that stay consistent across channels.

Repeatable content engine

Templates, shoots, and approvals that keep shipping.

Measured growth

Dashboards tying reach, engagement, and leads to campaigns.

Service modules

Mix-and-match modules to fit your goals.

Each module includes concrete deliverables and owners. We start with the smallest set that proves value, then scale.

Strategy

  • Audience + competitor analysis
  • Narrative + messaging house
  • Channel mix and posting cadences
  • Experiment backlog and success metrics

Creative & production

  • Content calendars and scripts
  • Template packs for short/long form
  • Shoots, editing, and motion graphics
  • UGC + influencer collaboration kits

Ops & analytics

  • Publishing workflows + approvals
  • Community management scripts
  • Dashboards with UTMs/pixels/CRM
  • Lift studies and experiment reviews

Delivery playbook

How we run the work day to day.

Transparent cadence, artifacts you can keep, and checkpoints that keep stakeholders aligned without slowing velocity.

Messaging sprint

Align on story, tone, and proof points.

  • Positioning doc
  • Voice + visual guardrails
  • Hook library

Content engine

Turn strategy into an executable calendar.

  • 90-day calendar
  • Templates + shot lists
  • Approval + posting workflow

Measure + optimize

Tie content to business results.

  • Attribution + UTM plan
  • Experiment readouts
  • Monthly performance reviews

Engagement models

Choose the shape that matches your stage.

Time-boxed sprints for validation, squads for ownership, or retainers for steady improvements.

2-3 weeks

Strategy intensive

Teams needing a clear narrative and plan

  • Research + positioning
  • Channel plan + calendar
  • Experiment backlog
6-8 weeks

Content engine setup

Standing up production and workflows

  • Templates + toolchain
  • Pilot shoots
  • Ops handbook
Retainer

Managed ops

Ongoing content + experimentation

  • Calendar + production
  • Community + reporting
  • Quarterly strategy refresh

Sample timeline

How the first weeks typically unfold.

We tailor depth and duration to the scope, but every phase ends with tangible artifacts you can use.

Research
Step 1

Week 1

Objectives

  • Audience + competitor scan
  • Voice + goals alignment

Artifacts

  • Positioning + messaging
  • Channel hypotheses
Plan
Step 2

Weeks 2-3

Objectives

  • Calendar + scripts
  • Templates + shot lists

Artifacts

  • 90-day calendar
  • Creative templates
Produce
Step 3

Weeks 4-6

Objectives

  • Shoots + edits
  • Publishing workflow

Artifacts

  • Content library
  • Approval + posting SOP
Optimize
Step 4

Weeks 7-8

Objectives

  • Experiments
  • Reporting + iteration

Artifacts

  • Performance dashboard
  • Experiment readouts

Tools & accelerators

Stacks and accelerators we bring.

We stay tool-agnostic but opinionated. These are our defaults; we adapt to your standards and vendors.

Figma / Adobe CCCapCut / Premiere / After EffectsNotion / Asana for calendarsLater / Buffer / native schedulersHubSpot / Salesforce for attributionGA4 / Looker Studio / MixpanelA/B testing + social platform experimentsBrand + UGC collaboration kits

Use cases

Where this service fits best.

  • Launch narrative for a new product
  • Content engine for LinkedIn, TikTok, YouTube
  • Influencer/UGC program with clear briefs
  • Campaigns tied to product drops or events
  • Reporting that connects reach to pipeline

FAQs

Details teams usually ask us about.

Do you only handle organic?

We focus on organic + content operations, and can partner with your paid team for creative and measurement.

Can you work with our in-house designers?

Yes-templates, brand guardrails, and workflows are set up so any designer or editor can plug in.

How do you show impact?

Shared dashboards with UTMs/pixels, CRM sync, and experiment readouts that tie content to signups or pipeline.

Next step

Ready to tailor SNS Strategy & Creative to your roadmap?

Tell us what you are aiming for-reliability, growth, compliance, or a specific launch date-and we will propose a lean starter plan within a few days.